Répertoire Lanaudière
Transforming local business discovery
MY ROLE
UX/UI Designer —Business Strategy, Redesign website, Branding
Client
Devicom
TIMELINE
Jan - Mar 2025
1.
Background
Répertoire Lanaudière was originally a local business directory that primarily displayed basic business information such as names, addresses, and phone numbers.
This project reimagined the platform as an interactive local discovery experience by enriching business content, increasing user engagement, and introducing sustainable business opportunities through UX strategy and redesign.
2.
Challenge
•
Enrich the discovery experience
•
Transform a static business directory into an engaging platform that helps users easily discover relevant local businesses.
•
Increase user engagement
•
Provide richer business information and interactive features that encourage users to explore and return to the platform.
•
Improve operational efficiency
•
Reduce repetitive administrative work by enabling business owners to manage and update their own listings.
•
Build sustainable business growth
•
Create new revenue opportunities while strengthening connections between local businesses and Devicom.
3.
Goals
•
Transform the business directory into an engaging local discovery platform.
•
Foster meaningful connections between users and local businesses.
•
Reduce operational workload through self-service management.
•
Create sustainable revenue opportunities for long-term platform growth.
4.
Business strategy
The platform strategy focused on delivering value to every stakeholder while supporting long-term business sustainability.
Revenue Strategy
1
Subscription Plans
2
Banner Advertising
3
Website Development Opportunities
Operational Strategy
Enable business owners to independently manage and update their business information, reducing administrative workload.
Engagement Strategy
Increase user engagement by enriching business profiles with reviews, promotions, nearby locations, favorite lists, and detailed business information.
Stakeholder
5.
Stakeholder Value
The platform was redesigned to create value for every stakeholder by improving the experience for users, empowering business owners, and supporting Devicom's long-term business goals.
6.
Final UI
User
Search & Discovery
Search by business name or category to quickly discover relevant businesses, reducing the time and effort needed to find the right service.
User
Business Detail Page
Access detailed business information—including hours, contact details, services, promotions, events, photos, and website—to make informed decisions before visiting.
User
Nearby Business Discovery
Explore nearby businesses directly from the interactive map, helping users discover relevant services based on their location.
User
Save & Share
Save favorite businesses or share listings via URL, making it easy to revisit or recommend businesses.
Business Owners
Business Profile Setup
Complete a guided onboarding process that automatically creates a public business profile, allowing businesses to establish an online presence from day one.
Business Owners
Profile Management
Update business information anytime to keep listings accurate without relying on administrators.
Business Owners
Events & Promotions
Promote special offers and events through dedicated banners, increasing visibility and attracting potential customers.
Devicom
Sustainable Revenue
Generate new revenue streams through subscription plans, banner advertising, and website development services.
Operational Efficiency
Reduce manual administrative work by enabling business owners to manage their own listings.
Business Growth
Simplify business onboarding to encourage more local businesses to join and expand the platform ecosystem.
Goals
•
Transform the business directory into an engaging local discovery platform.
•
Foster meaningful connections between users and local businesses.
•
Reduce operational workload through self-service management.
•
Create sustainable revenue opportunities for long-term platform growth.
Business strategy
The platform strategy focused on delivering value to every stakeholder while supporting long-term business sustainability.
Revenue Strategy
1
Subscription Plans
2
Banner Advertising
3
Website Development Opportunities
Operational Strategy
Enable business owners to independently manage and update their business information, reducing administrative workload.
Engagement Strategy
Increase user engagement by enriching business profiles with reviews, promotions, nearby locations, favorite lists, and detailed business information.
Final desgin
