My role
Lead UX/UI Designer – Business Strategy, UX/UI, Design System, Branding
Type
Responsive Website
Client
Devicom
Timeline
Jan - Mar 2025
1.
Background
Répertoire Lanaudière was originally a local business directory that primarily displayed basic business information such as names, addresses, and phone numbers.
This project reimagined the platform as an interactive local discovery experience by enriching business content, increasing user engagement, and introducing sustainable business opportunities through UX strategy and redesign.
2.
Challenge
•
Enrich the discovery experience
•
Transform a static business directory into an engaging platform that helps users easily discover relevant local businesses.
•
Increase user engagement
•
Provide richer business information and interactive features that encourage users to explore and return to the platform.
•
Improve operational efficiency
•
Reduce repetitive administrative work by enabling business owners to manage and update their own listings.
•
Build sustainable business growth
•
Create new revenue opportunities while strengthening connections between local businesses and Devicom.
3.
Goals
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Transform the business directory into an engaging local discovery platform.
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Foster meaningful connections between users and local businesses.
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Reduce operational workload through self-service management.
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Create sustainable revenue opportunities for long-term platform growth.
4.
Business strategy
The platform strategy focused on delivering value to every stakeholder while supporting long-term business sustainability.
Revenue Strategy
1
Subscription Plans
2
Banner Advertising
3
Website Development Opportunities
Operational Strategy
Enable business owners to independently manage and update their business information, reducing administrative workload.
Engagement Strategy
Increase user engagement by enriching business profiles with reviews, promotions, nearby locations, favorite lists, and detailed business information.
Stakeholder
5.
Stakeholder Value
The platform was redesigned to create value for every stakeholder by improving the experience for users, empowering business owners, and supporting Devicom's long-term business goals.
6.
Highlights
User
Search & Discovery
User
Business Detail Page
User
Nearby Business Discovery
User
Save & Share
Business Owners
Business Profile Setup
Business Owners
Profile Management
Business Owners
Events & Promotions
Devicom
Sustainable Revenue
Generate new revenue streams through subscription plans, banner advertising, and website development services.
Operational Efficiency
Reduce manual administrative work by enabling business owners to manage their own listings.
Business Growth
Simplify business onboarding to encourage more local businesses to join and expand the platform ecosystem.
7.
Expected Impact
User
•
Easier business discovery
•
Cleaner browsing experience
•
Faster access to business information
Business Owners
•
Self-manage business information
•
Increase online visibility
•
Access premium promotional features
Devicom
•
Reduce operational workload
•
Diversify revenue streams
•
Create new business opportunities
9.
Branding
Logo
The Répertoire Lanaudière logo incorporates a location pin with a magnifying glass inside, symbolizing the search and discovery of local businesses. The red color of the pin emphasizes visibility and attention, while the modern, clean typography conveys professionalism and reliability. This design highlights the platform’s role in helping users find and evaluate businesses in the Lanaudière region.
